Our Story
A vision for better pet health care
John, the Founder of MyPetCard has set out to challenge the way pet care is paid for. He had a vision for the way owners could save more regularly and pay for the life they share with their pets. Having witnessed emotional scenes when people could not afford care and had to have their pet euthanised, John felt there had to be a better solution to avoid these tragic situations.
MyPetCard was born with the belief of empowering pet owners to be financially ready when their pet needs them most, and through education and disciplined saving MyPetCard will give customers significant savings over the lifespan of the pet. For example, a pet owner paying £36 per month could save around £4,000 over the lifetime of their pet by using MyPetCard.
The MyPetCard Team
John Darlington
Founder
Having seen first-hand the problems pet owners and Vets have with insurance companies and the pet owners who couldn’t afford the cost of insurance, John, armed with a degree in dogged determination, has created a solution that will ease the burden of pet expenses.
His passion for innovation and dedication to improving the lives of pets and their owners led to the creation of MyPetCard. As the ‘Head of Treats’, John ensures that every aspect of the service reflects his commitment to quality care and customer satisfaction. Under his leadership, MyPetCard has big dog ambitions to become the No1 trusted partner for pet owners across the UK, offering benefits that go beyond financial savings.
Sonya Cunningham
Commercial Director
Sonya Cunningham is a prominent figure in the fintech industry, known for her expertise in delivering innovative financial services and transforming global banking systems. She has worked at the forefront of designing and driving changes in the financial sector, from open banking to embedded finance and the regulatory frameworks underpinning future opportunities.
Sonya’s career includes senior positions at EY, FIS, and RBS, where she led high-profile programs to incubate and integrate fintech solutions. Sonya is also recognized for her contributions to global financial service ecosystems, including her involvement in events like Finance of Tomorrow, which focused on fostering collaboration and innovation in financial services.
Currently in a long term partnership with Coco, her 5 year old Havanese dog, her constant companion and cheerleader as she travels the country competing with horses or when she is working from home. Servant to Colin the 12 year old cat who joined her from the local cat shelter as a rescue kitten with an intolerance to cat food! Nursed up to become a healthy productive mouser.
Viki Mendelssohn
Marketing Director
With more than 25 years of experience in Public Relations and Marketing, Viki has built her career around helping brands tell their stories, connect with audiences, and achieve measurable impact. Over the past two decades, she has worked across sport, legal, food & drink, construction, property to lifestyle and charities—crafting campaigns that not only raise visibility but also strengthen reputations.
Viki brings strategic thinking, creative energy, and a results-driven approach. She has led high-profile launches, managed sensitive reputation challenges, and built long-term communications strategies that align with business objectives. Viki balances big-picture vision with hands-on execution working with senior leaders, entrepreneurs, and organisations looking to grow their profile in competitive markets.
Collaboration is at the heart of her work. Whether advising on messaging, media relations, or digital engagement, she has always thrived on building meaningful relationships—with clients, journalists, and stakeholders alike.
Outside of the office, Viki is a devoted animal lover with a particular love of dogs. She has two four-legged companions, Cuillin the Hungarian Viszla & Kanga the Whippet. She is also an active supporter of the Dogs Trust.
We’re here to help you and your pet
If you have any questions you will find everything you need in our FAQs
Get the best care for your pet
We are here to help you care for your pet over its lifetime. With our help, the cost of petcare just costs less.